Crew Expertise

Truth be told, we’re not about becoming the biggest or earning a ranking in the trades. What we do care about is delivering thoughtful, creative communications counsel on time and on budget. Not for dozens of competing clients at a time but a select few that we can focus seriously on and give you our undivided time and attention.

We do love what we do and we’ve been doing it for decades. Reconnecting with seasoned veterans in the public relations, research, creative design and media space has brought great energy, synergy and productive results to our clients’ causes. And, quite frankly, we enjoy each other’s company, respect each other’s unique expertise and can crank under the tightest of deadlines and budgets.

But why take our word for it? Ask any of our clients to date what the experience has been working with The Yu Crew. These prestigious organizations we count as our clients have ranged from longtime foundations to startup foundations with the same passion to make this world a better place. Major pharmaceutical companies have engaged us to help address the gap in access to care among minority populations. Large public relations agencies have tapped us for creative brainstorms, literature reviews, and stakeholder relations. A health policy journal asked for a media impact analysis. And another New York based organization requested a comprehensive communications plan that addresses research, branding, messaging, earned, paid and social media as well as third party organization leveraging in teens and mental health.

Our capabilities aren’t far afield from any other public relations agency. We know because our crew has held leadership positions at several of the most respected brand agencies in the country. We think, act, produce like seasoned communications practitioners and deliver on a host of services. But you won’t hear us whine, complain, ask for deadline extensions. You inspire us with your mission; we’ll deliver with passion and productivity.

For Example, The Yu Crew Can Help:

  • reshape measurable strategic communications plans or develop plans from the ground up
  • facilitate board, leadership, staffing sessions
  • moderate conference panels on communications
  • conduct environmental audits internally among staff that may need restructuring or new hires
  • refine messaging to be competitively compelling in a cluttered environment
  • overhaul graphic and creative identity platforms
  • develop on-point copy for print, broadcast or online
  • make the leap from research results to research for ink
  • provide no holds bar media training to prep your spokes ambassadors
  • enhance media relations
  • brainstorm effective social media strategies
  • share unique insight on stakeholder organizations
  • maximize alliance building in the medical, public health, patient advocacy and special populations arena
  • partner sometimes strange bedfellows to an intersecting mission
  • reach culturally diverse audiences with sensitivity
  • create a dynamic conference agenda with icebreakers and breakouts
  • put the special into special events
  • map out research needs from formative focus groups to outcome measures

Not convinced? Take the first step and give us a call. We think you’ll come back for more.